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Proposal of marketing mix for an emerging company
Šebeň, Jakub Ján ; Ulč, Jakub (referee) ; Havíř, David (advisor)
The bachelor thesis is focused on the analysis of individual components of the marketing mix of the newly emerging company Nazvyš. The thesis is divided into three main parts. The first part presents the theoretical basis of the thesis, based on which the practical part of the thesis was analysed. The second part analyses current situation of the newly emerging company. The last part of the thesis deals with my personal proposal of the marketing mix for the newly emerging company.
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Proposal of marketing mix for an emerging company
Šebeň, Jakub Ján ; Ulč, Jakub (referee) ; Havíř, David (advisor)
The bachelor thesis is focused on the analysis of individual components of the marketing mix of the newly emerging company Nazvyš. The thesis is divided into three main parts. The first part presents the theoretical basis of the thesis, based on which the practical part of the thesis was analysed. The second part analyses current situation of the newly emerging company. The last part of the thesis deals with my personal proposal of the marketing mix for the newly emerging company.
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Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
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Analysis of chosen Marketing Mix Tools in the ČPP
Křížová, Zuzana ; Vávra, Oldřich (advisor) ; Voráček, Jiří (referee)
This bachelor thesis deals with the application of marketing in the insurance industry. The thesis is divided into two parts -- theoretical part and practical part. The first part of the thesis is focused on the theoretical knowledge of marketing and insurance sector. The theoretical knowledge is used to evaluate application of Marketing Mix Tools in the ČPP.
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Analysis of Marketing Mix Tools of Aquapalace Prague
Vojtechovská, Ivana ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The primary purpose of this study is to characterize the marketing mix of the aquapark Aquapalace Prague, i.e. the product, price, distribution channel (place), marketing communication (promotion), people, physical evidence and processes. In addition, this bachelor thesis analyzes the marketing environment including micro-environment and macro-environment. All these factors are integrated in SWOT analysis, which helps marketers to focus on key issues. On the basis of the results of this analysis, some recommendations are suggested.
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